Keitlyn Kruus - Graphic design

— branding / package design - posters - desktop publishing - comic - typography —

01_BRANDING / Package design

Completed as part of the "Packaging project" and "Package design" courses at Pallas University of Applied Sciences. 2023/24

The goal of this project was to create a believable brand using a randomly given name and a field of activity. My objective was to create a stationery brand called SENUALS that stands out from other competitors on the market. In Estonia, most of the stationery is aimed at children -- products are super colourful, bright and quite childish. That's why my aim was to create a brand that speaks more to the older generation and for people who appreciate simple modern design.

FULL PRESENTATION

Supervisor: Jaanus Eensalu, Gregory Richard Cameron Clark

Tools: Illustrator, Figma, Photoshop

02_POSTERS

Graphic design for "IKAROS". 2025

I designed these posters for a short film made by Baltic Film, Media and Arts School students. I was also commissioned by them to create the ending credits for the film.

Out of these three versions, the team decided on the first one with a diagonal composition and rustic looking text. This choice served as a basis for creating the end credits.

I created the background visual (cosmos and the exploding star) in TouchDesigner and for the asteroid on the poster I used a NASA image.

Tools: Illustrator, Photoshop, After Effects, TouchDesigner

At the end of September this year, I decided that I want to get better at using Photoshop. I set myself the goal of creating at least 1 poster a week. Here are the works I've since created. Whenever I have spare time, I also like to try animating them.